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Case Study
7AM Breakfast & Lunch
A full brand and web redesign for one of Ontario's most loved breakfast spots, built to convert first-time visitors into regulars.
Learn MoreThe Brief
A neighbourhood favourite needed a digital presence to match.
7AM Breakfast & Lunch had built a loyal local following through exceptional food and warm hospitality, but their online presence didn't reflect that quality. Their website was dated, difficult to navigate on mobile, and failing to convert visitors into customers.
We were brought in to rebuild from the ground up: a fully custom web design with frictionless mobile experience, menu integration, and a long-term hosting & management plan to ensure the site stayed fast and up-to-date.
Package
Custom Design
Delivery
3 Weeks
Services
Web Design
Brand Identity
Colour & Typography
7AM's brand palette draws from the warmth of a morning table. A bold harvest orange leads as the hero colour, grounded by deep forest green and lifted with golden yellow accents. Together they communicate energy, freshness, and approachability without sacrificing sophistication.
Warmfriendlycomfortingneighbourhood favouritemodernmovement
Brand Colours
Heading Typeface
Aa
Open Sans
800 · 700 · 600
Body Typeface
Aa
Inter
400 · 500
Responsive Design
Seamless on every screen.
Over 60% of restaurant searches happen on mobile. Every breakpoint was designed with thumb-first navigation in mind, covering everything from menu browsing to finding the address. The desktop experience elevates the brand with larger imagery and wider layout breathing room.
Desktop
Mobile
Our Process
Discovery. Design. Development.
01
Discovery
We kicked off with a strategy session, auditing 7AM's existing digital presence, reviewing competitor sites, and mapping the exact customer journey from search to reservation.
02
Design
A full pixel-perfect mockup was produced before a single line of code was written. Warm tones, food-forward imagery, and frictionless navigation defined the visual direction.
03
Development
Built on a performance-first stack with mobile-first breakpoints, integrated reservation flows, and a fully managed hosting & maintenance plan on launch day.
The Outcome
Launched on time. Performing on day one.
3 weeks from kickoff to live launch, on schedule and on brief.
Mobile-first design with full responsiveness across all devices.
Ongoing hosting and management keeps the site fast, secure, and current.